Services
We fill your room.
Two models, one principle: we are paid a commission on what we generate. Nothing up front, nothing fixed, no endless lock-ins.
Full commercial direction
We take over the commercial side and the artistic one: demand, lists, pricing, programming, the PR team and reporting. You keep the venue, the licence and your staff, meaning bar, security and managers. We keep the room full and make the night work.
The model
A percentage of the night's takings, in tiers tied to targets: the better the night goes, the better the tier. Takings means everything the venue bills that night. No setup fee and nothing fixed up front. The tiers and the targets depend on the venue and go in the contract before we start.
Right for you if
- You have a strong venue and a weak night, and nobody internally owns filling it.
- Your commercial team is a rotating cast of promoters with no strategy behind them.
- You want one accountable partner instead of ten people who each blame the others.
What it includes
- Strategy per night: positioning, target audience, capacity and pricing.
- Artistic direction: the concept of the night, the musical line and artist programming.
- Demand generation through our own channels and the brand for your city.
- Ticketing and guest lists set up, managed and monitored on your platform.
- Recruitment, coordination and quality control of the promoter and PR team.
- Creative, content and social for the night, published from the brand for your city.
- A weekly report on tickets, guest list, check-ins and revenue, reconciled against your platform.
Qualified demand
The lighter way in. Your team, your prices, your night, untouched. We plug our demand into your venue and take a commission only on what we actually sell.
The model
Commission only, on the entries we generate. Nothing else. If we send you nobody, you pay nothing, which is exactly why we do not take on venues we cannot fill.
Right for you if
- Your commercial operation works and you simply want more people coming through the door.
- You are not ready to hand commercial direction to anyone.
- You want to see what we produce before going any further.
What it includes
- Your venue positioned inside the Clubs in Madrid, Marbella or London brand in your city.
- Customers routed straight to your official sale channel. We never compete with your prices.
- Copy, creative and landing pages produced by us, approved by you.
- Full attribution: every entry we generate is traceable and reconciled against your platform.
- The same weekly report as Option A, for the volume we send you.
What we do not do
It is quicker to be clear about this up front.
- We do not buy or lease venues. You stay the owner and the operator.
- We do not take on a venue we do not believe we can fill. A commission model punishes optimism.
- We do not change the identity of your venue on our own. When we run the artistic side too, anything that touches your brand is agreed with you first.
- We do not work with two competing venues on the same night in the same city.
Common questions
- How exactly do you bring us people?
- Through our own brands and the digital channels we operate in each city. Clubs in Madrid, Clubs in Marbella and Clubs in London are built to reach people who are deciding where to go out, and we route that demand to your venue. The method itself is ours and we go through it with you in the meeting, not on a public page your competitors can read.
- What does it cost?
- Nothing up front, in either model. On qualified demand we take a commission on the entries we generate. On full commercial direction, a percentage of the night's takings, in tiers tied to targets. The figures depend on the venue and go in the contract.
- Do we lose control of our venue?
- No. The venue, the licence and your staff stay yours, and so does the final word. Under full direction we run the commercial and artistic side, and we report to you every week.
- How long is the commitment?
- Short enough that you can leave if it does not work, long enough for it to work. Usually we agree a first season or a test period. On the first call we will tell you what a fair window looks like for your case.
- Will you also work with the club next door?
- Not on the same night in the same city. Exclusivity by night is part of the agreement.
- We are outside Madrid, Marbella and London. Can you help?
- Talk to us. Those are the three cities where we have our own brand today, and we open a market when there are venues asking for it.
Which one fits your venue?
Tell us the night you want to fix. We will tell you which model we would use and why.
Book a meeting